Kerf helps established UK charities clarify their positioning, sharpen their message and build an identity that earns trust with funders, partners, supporters and the people they serve.
Growing charities deserve more than a new logo. They deserve a brand that’s built on understanding, collaboration and long-term thinking.
Your brand isn’t handed from strategist to designer to account manager. From our first conversation to your final rollout, you’ll work directly with Euan, ensuring continuity, deeper understanding and a genuinely collaborative relationship.
No disappearing for weeks before a big reveal. We involve your team throughout the process, building consensus as we go so the final brand feels understood, supported and ready to implement across the organisation.
A visual identity can only communicate what’s already clear. That’s why we start by defining your purpose, positioning and messaging - creating the strategic foundations that every future communication can build on.
Three ways to work with us, depending on where you are and what you need. Not sure? Start with the Audit, or get in touch.
£875
Find out whether your brand still reflects the organisation you’ve become. As charities evolve, their brand doesn’t always evolve with them. This collaborative review highlights where your brand is helping, where it’s creating friction, and what to prioritise next - giving you the confidence to make informed decisions before investing in a larger rebrand. You’ll receive:
Most popular
From £9,600
Your charity has grown. Your brand should reflect that. Whether you’ve expanded your services, reached a new stage in your strategy, or simply outgrown the way you present yourselves, we’ll help you build the clarity needed to communicate consistently and confidently. Together we’ll define:
From £19,600
Bring your strategy to life with a brand that reflects the organisation you’ve become. Combining strategy and visual identity in one joined-up process, we’ll create a brand that helps you communicate your impact clearly, build trust with stakeholders, and give your team the confidence to represent your organisation consistently. You’ll receive:
We'll let them do the talking.
Euan didn't just deliver a product. He took the time to get to know us. He spoke with our team, funders, community members and supporters. He listened, considered everything, and brought it all together in a way that feels so us.
Amy Davies
CEO, Helping Hands Community Trust
I can honestly say it was the best branding meeting I've had to date. His attention to detail and ability to make you reflect on your how and whys was amazing. It's been a while since a meeting left me feeling so energised and genuinely excited.
Sophia Turner
Founder, Saphe Tech
Euan was so easy to work with. His thoughtful, personable style helped us think bigger, together. The whole process was invigorating and the workshops gave us clarity, unity, and a real sense of forward motion. The Brand Strategy Roadmap has been a game-changer, guiding everything from our new logo to our communications.
Amanda Angus
Pioneers UK & Ireland
Take the Brand Signal Test™. In five minutes, you’ll get a clearer sense of what’s working, what’s causing friction and where your charity’s brand may need attention next.
Free | Takes 5 minutes | Emailed to you
It depends on what you need. A Brand Audit is £875, Brand Strategy starts from £9,600, and a Full Brand Build starts at £19,600. Most people aren't sure which is right at first, so the honest answer is: book an Audit or get in touch, and we'll work out what actually fits where your charity is now.
The Audit is a focused review of where your brand is working and where it isn't, with prioritised recommendations. Brand Strategy goes deeper, into who you're for and what makes you different, and gives you a foundation to build on. The Full Brand Build is both: strategy and a complete visual identity, developed together so everything holds together.
A Brand Audit is delivered within 7 days. Strategy and Full Brand projects run over a series of sessions, typically a few weeks to a couple of months depending on scope and how quickly you can feed back. You're involved throughout, so there's no long silence followed by a big reveal.
Yes. Every project is led personally by Euan, founder of Kerf. The person you meet first is the person you work with throughout, and the person you'll still be talking to years from now. Specialists are brought in when a project needs them, but you always deal with one pair of hands.
Absolutely. Kerf is based in Loughborough but works with charities wherever they are. Most of the process happens over video calls and shared work, so location is rarely a barrier.
Because branding is an iceberg. The logo, colours and typography sit on top of something far more important: your purpose, positioning and values. Start beneath the surface and everything above it holds together. Start with the logo and you're decorating a building with no foundations.
