One pair of hands.
Every project is led personally by Euan, founder of Kerf, with 15 years of experience. The person you meet first is the person you'll work with throughout, and the person you'll still be talking to three years from now.
Brands built from the foundations up.
We help businesses look clearer, more credible and more consistent - through strategy, identity and design.
A different way of working.
Most branding work feels transactional. Briefs in, files out. We work differently.
No big reveals.
We don't disappear for weeks and present you with something to react to. You're part of the process from day one, shaping the work alongside us. By the time you see the final brand, it already feels like yours.
Strategy below the surface.
Branding is an iceberg. What people see, the logo, the colours, the typography, sits on top of something far more important: your purpose, your positioning, your values. We start beneath the surface so everything above it actually holds together.
How we help.
Three ways to work with us, depending on where you are and what you need. Not sure? Start with the Audit, or get in touch.
Brand Audit
£795
A focused, collaborative review of where your brand is working and where it isn't. We look at your positioning, messaging and visual identity together, and give you a clear, actionable picture of what to fix and why.
- 90 minute session
- Review of positioning, messaging and visual identity
- Honest, prioritised recommendations
- Delivered within 7 days
Most popular
Brand Strategy
£7,995
We get into the guts of your business to understand who you're for, and what makes you different. The result is a clear strategic foundation that everything else, your identity, your messaging, your marketing, can be built on.
- 4 sessions
- Audience and competitor research
- Positioning and messaging
- Brand concept (non visual)
- Brand strategy roadmap and summary
Full Brand Build
From £12,995
Our most comprehensive offer. Strategy and visual identity, developed together, so that everything above the surface is properly rooted in everything below it. For businesses ready to build something that lasts.
- Everything in Brand Strategy
- Logo suite and visual identity system
- Typography, colour and brand elements
- Brand guidelines and rollout essentials
How we work.
Whatever the project, the way we work stays the same. No big reveals, no nasty surprises, just considered thinking turned into work that lasts.
01
Listen.
Every engagement starts with understanding. We sit down with you, ask the questions most people don't think to ask, and get properly under the skin of your business before doing anything else.
02
Think.
We turn what we've heard into clarity. For an Audit, that means honest, prioritised findings. For Strategy, it's a clear positioning and direction. For a Full Brand, it's the foundation everything visual is built on.
03
Shape.
We translate that thinking into something you can use. A report, a strategy document, or a complete identity system, all crafted to give your business clarity, credibility and momentum.
Think of a brand you love. I can almost guarantee you're not thinking about the logo or the colour palette. You're thinking about how it makes you feel. That's what branding really is. And that's what we build.
— Euan Lockwood, Founder of Kerf
What our clients say.
We'll let them do the talking.
Euan didn't just deliver a product. He took the time to get to know us. He spoke with our team, funders, community members and supporters. He listened, considered everything, and brought it all together in a way that feels so us.
Amy Davies
CEO, Helping Hands Community Trust
I can honestly say it was the best branding meeting I've had to date. His attention to detail and ability to make you reflect on your how and whys was amazing. It's been a while since a meeting left me feeling so energised and genuinely excited.
Sophia Turner
Founder, Saphe Tech
From the very beginning, Euan took the time to truly understand our vision, values, and what makes our company unique. His attention to detail, professionalism, and ability to translate complex ideas into clean, powerful visuals made the entire process smooth and enjoyable.
Hafiz Wasif
Founder, Keyup Tech
Know where you stand in 5 minutes
Take the Brand Signal Test™. In five minutes, you'll uncover what's working, what's not, and where your brand needs attention. No agency waffle. Just clarity.
Built on our brand strategy framework
Get my Brand Signal Score™Free | Takes 5 minutes | Emailed to you
Frequently asked questions
It depends on what you need. A Brand Audit is £695, Brand Strategy is £4,995, and a Full Brand Build starts at £9,995. Most people aren't sure which is right at first, so the honest answer is: book an Audit or get in touch, and we'll work out what actually fits where your business is now.
The Audit is a focused review of where your brand is working and where it isn't, with prioritised recommendations. Brand Strategy goes deeper, into who you're for and what makes you different, and gives you a foundation to build on. The Full Brand Build is both: strategy and a complete visual identity, developed together so everything holds together.
A Brand Audit is delivered within 7 days. Strategy and Full Brand projects run over a series of sessions, typically a few weeks to a couple of months depending on scope and how quickly you can feed back. You're involved throughout, so there's no long silence followed by a big reveal.
Yes. Every project is led personally by Euan, founder of Kerf. The person you meet first is the person you work with throughout, and the person you'll still be talking to years from now. Specialists are brought in when a project needs them, but you always deal with one pair of hands.
Absolutely. Kerf is based in Loughborough but works with businesses wherever they are. Most of the process happens over video calls and shared work, so location is rarely a barrier.
Because branding is an iceberg. The logo, colours and typography sit on top of something far more important: your purpose, positioning and values. Start beneath the surface and everything above it holds together. Start with the logo and you're decorating a building with no foundations.